Joyrich to launch new stylish line

Joyrich's Betty Boop inspired collection Los Angeles - Arab Today Los Angeles-based streetwear specialist Joyrich and King Features Syndicate, owner and manager of the Betty Boop brand, have teamed on a 19-piece Betty Boop inspired collection priced from $60 to $250 with T-shirts, hoodies, jackets, dresses, bags, hats and more. “We decided to pursue a collaboration with the iconic Betty Boop to further embrace the colourful and fun aesthetic of Joyrich with a vintage flare. We incorporated the classic cartoon character into new streetwear styles to create a blend of classic iconography with a modern fit,” said Joyrich creative director David Melgar. Source: WWD