burberry revamps under new designer riccardo tisci
Last Updated : GMT 09:07:40
Egypt Today, egypt today
Egypt Today, egypt today
Last Updated : GMT 09:07:40
Egypt Today, egypt today

Burberry revamps under new designer Riccardo Tisci

Egypt Today, egypt today

Egypt Today, egypt today Burberry revamps under new designer Riccardo Tisci

Burberry’s trademark trench coats
London - Egypt Today

With metallic trimmings and corset-like belts, Burberry’s trademark trench coats took centre-stage at the brand’s catwalk relaunch under new designer Riccardo Tisci on Monday as it looks to lift sales with a move upmarket.

The ex-Givenchy star evoked the label’s British heritage, with pussybow blouses and pleated skirts setting the tone for a collection that privileged sleek, tailored looks and showcased items like new handbags, an area Burberry wants to boost.

Luxury brands are jostling to carve out a following among younger shoppers always on the look-out for eye-catching new designs, at a time when strong demand from Chinese consumers is boosting revenues across the industry.

Faced with more sluggish sales than rivals like Kering’s Gucci or LVMH’s Louis Vuitton, Chief Executive Marco Gobbetti is repositioning the 162-year old brand firmly in the luxury segment, where profit margins are higher and growth is more consistent.

Tisci, who took over from Burberry’s longstanding designer Christopher Bailey this year, brought some of the darker, sexy styles he is known for to the British brand with slinky black evening gowns and sharp men’s suits — paraded down the runway in London by models with umbrellas slung over their backs.

The 44-year-old Italian designer referenced Burberry’s famed red, black and camel check in jacket linings. Trench coats came with twists, including one lined with gold hoops worn by celebrity model Kendall Jenner.

Elsewhere looks mixed mini-dresses and sportier outfits, including slouchy shorts, at a time when luxury casualwear is proving a hit for many brands.
Tisci had already been generating a buzz in recent months by introducing a new sans-serif logo by British graphic designer Peter Saville, a “TB” monogram and a collaboration with Vivienne Westwood, one of his British design heroes. The TB stands for company founder Thomas Burberry.

The changes have not gone unnoticed by investors, with Burberry’s shares up 38 percent since his appointment was announced in March.

But analysts have said that Burberry is still at the early stages of its turnaround - like-for-like sales in its last quarter were up 3 percent against double-digit growth for the sector — and the task facing CEO Gobbetti is not an easy one.

The immediate reaction to Tisci’s debut from fans at its Central London flagship store, however, was enthusiastic.

Some customers were already snapping up special edition items released to coincide with the show, including nylon trench coats and bomber jackets for £990 (Dh4,769).

Izzat Alhadjri, 27, on holiday from Malaysia and set to buy shoes and branded hoodies, said the collection was “refreshing”.

“It’s still the essence of Burberry, but it looks a bit edgier... it was getting boring,” he said.

“It’s respectful of the brand and of its colours, noone wants to see that changed.”

egypttoday
egypttoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

burberry revamps under new designer riccardo tisci burberry revamps under new designer riccardo tisci



GMT 11:52 2016 Saturday ,01 October

Polish runner wins world's toughest race

GMT 14:05 2017 Tuesday ,10 October

CAPRICORN (December22nd-January20th)

GMT 04:51 2017 Thursday ,04 May

Oil dips on small US crude stock drop

GMT 16:49 2011 Wednesday ,09 February

Rain hampers resuce effort in Brazil slides

GMT 20:37 2017 Friday ,31 March

Trump seeks to 'reboot' US relationship

GMT 08:09 2017 Sunday ,31 December

'Historic' turning point in Italy's migrant crisis

GMT 07:26 2017 Sunday ,13 August

Experts point finger at Dutch oversight agency

GMT 07:24 2017 Sunday ,12 November

IMF agreed to provide Egypt with a new part of loan

GMT 14:17 2018 Friday ,07 December

Over 60% of Russians use Internet every day

GMT 12:30 2018 Thursday ,04 October

Apple, Amazon deny report on Chinese hardware attack

GMT 15:56 2016 Monday ,10 October

Family in the dock after Indian girl fasts to death

GMT 09:01 2012 Wednesday ,02 May

Rare Cezanne auctioned in US

GMT 01:55 2016 Thursday ,25 August

5 arrested after grenade attack in Mogadishu

GMT 04:35 2017 Wednesday ,25 January

‘La La Land’ ties record with 14 Oscar nominations

GMT 07:26 2011 Friday ,16 September

Hyundai pushes to tap deeper into China\'s commercial
 
 Egypt Today Facebook,egypt today facebook  Egypt Today Twitter,egypt today twitter Egypt Today Rss,egypt today rss  Egypt Today Youtube,egypt today youtube  Egypt Today Youtube,egypt today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

egypttoday egypttoday egypttoday egypttoday
egypttoday egypttoday egypttoday
egypttoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
egypttoday, Egypttoday, Egypttoday