dnata enters a new era as it unveils a complete rebranding
Last Updated : GMT 09:07:40
Egypt Today, egypt today
Egypt Today, egypt today
Last Updated : GMT 09:07:40
Egypt Today, egypt today

Dnata enters a new era as it unveils a complete rebranding

Egypt Today, egypt today

Egypt Today, egypt today Dnata enters a new era as it unveils a complete rebranding

DUBAI- Arabstoday

The world's fourth biggest combined air services provider, is hiring people to manage expansion, a top official said yesterday. The 52-year-old company that started its journey as Dubai National Air Travel Agency (Dnata) has a footprint in 73 airports in 37 countries served by more than 20,000 employees, unveiled a new identity yesterday. It was later brought under the Emirates Group management. "Dnata is a global company now and that necessitates a stronger message and consolidation of our operations, hence the rebranding exercise," Gary Chapman, President of Dnata, told Gulf News. "This is about giving our employees a stronger message on who we are and to raise the standard of the services. It is an exciting phase." His company is spending Dh25-Dh30 million in rebranding over a three year period that will see all employees in a new uniform from next year. Dnata, which is present on five continents, sends 128,000 meals a day into the skies. Its employees handle 709 planes a day in airports around the world. It handles 4,766 tonnes of cargo a day and helps 192,442 passengers reach their destinations per day. Chapman yesterday unveiled the new look of the company at a ceremony in Dubai. Hundreds of employees from across the group celebrated Dnata's revitalised look and feel, which include a striking new logo, at a launch event. A new company vision, mission and set of values have been created to encompass Dnata's diverse portfolio of businesses and unify over 20,000 employees around the world, a statement said. "Today is the beginning of a new era for Dnata, our customers and our staff," said Chapman. "The brand refresh represents the start of our journey as a global, unified company. It has been an insightful and creative process which will further enhance our customer offering through our values of ‘service excellence' and ‘delighting customers." Expansion Despite the recent global economic downturn, Dnata continues to expand. The recent acquisition of Alpha Flight Limited, which provides flight catering and retail services for over 100 airlines worldwide, catapulted the company's international flight catering business to its current position, now present at 62 airports in 12 countries. This significant milestone was complemented by the 2008 acquisitions of a 23 per cent share in worldwide corporate travel company, Hogg Robinson Group (HRG) and 49 per cent of the global outsource provider, Mind Pearl. "We have been growing quickly but consistently and remained profitable," Chapman said. Over the past six years, the organisation, which incorporates a range of services including ground handling, cargo, travel, IT solutions and flight catering, has quadrupled in size. It now has a global footprint in 73 airports, in 38 countries across five continents. Dnata is also cautiously looking at acquisitions and concession proposals as part of its growth. "We are extremely cautious on expansion and acquisitions. The key for us is to remain profitable and we have maintained that all along," Chapman said. He said his company is weighing some of the proposals to serve new markets. "China, India and largely Asia and Africa are strong growth markets for us. We are looking at these markets for expansion," he said. Growth for Dnata will come through organic growth as well as through acquisitions. The gap between the world's largest and Dnata is shrinking. Chapman said he wants his organisation to be the most admired one globally, if not the largest. "We do not want to be the biggest. For me the most important issue is to remain the most admired company and continue to be profitable," he said. Dnata, which has a cash balance of more than Dh1 billion, has been funding its expansion with its own resources. "We have a healthy balance sheet with just about $120-$150 million debts left," Chapman said. "The company is healthy. We have quadrupled our revenues in the last few years when we have also expanded geographically." Chapman, who joined Dnata in 1989 and helped spearhead its growth, said the global aviation industry enjoyed healthy growth between 2008-2010, when oil prices remained low. "However, since January this year, the scene is quite different as high oil prices will impact the industry. Airlines will be forced to raise fares and that could mean fewer people might fly," he said.


Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

dnata enters a new era as it unveils a complete rebranding dnata enters a new era as it unveils a complete rebranding

GMT 10:59 2016 Wednesday ,13 April

Federer dominant, Murray struggles at Monte Carlo

GMT 05:12 2016 Thursday ,08 December

Tunis will host 34th meeting

GMT 10:53 2017 Monday ,13 February

Winners in key categories at the Grammy Awards

GMT 16:27 2017 Wednesday ,29 November

Cabinet reviews report on developing Bir al Abd town

GMT 11:37 2016 Wednesday ,21 September

Rome mayor to decide on city's 2024 Olympics bid

GMT 19:30 2013 Sunday ,08 September

Apple close to deal with China Mobile

GMT 15:25 2018 Thursday ,11 January

US task force to probe Hezbollah 'narcoterror'

GMT 22:39 2013 Friday ,24 May

Police raids on 2 Kampala newspapers

GMT 12:38 2017 Monday ,13 February

HEIO London appoints Platform Creative

GMT 13:04 2016 Monday ,19 December

Sisley Paris unveils 2017 cosmetic
 Egypt Today Facebook,egypt today facebook  Egypt Today Twitter,egypt today twitter Egypt Today Rss,egypt today rss  Egypt Today Youtube,egypt today youtube  Egypt Today Youtube,egypt today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

egypttoday egypttoday egypttoday egypttoday
egypttoday egypttoday egypttoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
egypttoday, Egypttoday, Egypttoday