french ad group publicis buys sapient in 37bn deal
Last Updated : GMT 09:07:40
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Last Updated : GMT 09:07:40
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French ad group Publicis: Buys Sapient in $3.7bn deal

Egypt Today, egypt today

Egypt Today, egypt today French ad group Publicis: Buys Sapient in $3.7bn deal

Arab Today

French advertising agency Publicis said Monday it had bought US digital marketing specialists Sapient in a $3.7 billion (2.95 billion euros) deal.
Publicis, whose attempts to merge with US advertising group Omnicom failed this year, said it had agreed to pay $25 a share for Boston-based Sapient.

 

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french ad group publicis buys sapient in 37bn deal french ad group publicis buys sapient in 37bn deal



 
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