dubaibased youtube
Last Updated : GMT 11:59:16
Egypt Today, egypt today
Egypt Today, egypt today
Last Updated : GMT 11:59:16
Egypt Today, egypt today

Dubai-based YouTube

Egypt Today, egypt today

Egypt Today, egypt today Dubai-based YouTube

Alia Adi
Dubai - Arab Today

For Syrian cook and entrepreneur Alia Adi, the kitchen is also a filming set. Here, she creates Arabic-language recipe videos, cooking food ranging from Middle Eastern specialties to all-around favorites like brownies and ice cream.
Adi is the founder and CEO of Basmaty World, an Arabic-language cooking channel on YouTube that she is transforming into a network that brings cooks from across the region under one brand. Basmaty generates around 1 million views per month on YouTube and has more than 300,000 followers on Facebook.
She is part of a growing group of entrepreneurs who have chosen Dubai as a ground for growing their business. Two of the region’s biggest success stories — ride-hailing app Careem and Souq.com — are based in Dubai.
Adi started her business in 2011 in her hometown of Damascus, Syria, working with a small team of videographers and Syrian chefs, known in the Middle East for producing some of the most complex and delicious Mediterranean dishes.
“As I was searching for recipes in Arabic, I saw that there was a gap, there was not much out there, so the idea emerged this way, “she said. “I decided why don’t I do a website that provides reliable and high-quality recipes in Arabic to serve the MENA (Middle East and North Africa) region.”
Soon after the war erupted in Syria that same year, Adi left Damascus. To keep her business running, she quickly taught herself how to shoot and edit videos featuring herself as a passionate cook.
Adi’s videos take hard work behind the scenes, including collaborating with brands for recipe creation and product placement.
On this particular shoot, Adi whips up a popular Levantine dip called lebnah, made fresh from yoghurt she strained overnight. She chops pistachios and apricots before drizzling honey on one lebnah dish.
Adi initially relocated to London after leaving Syria, but despite it being easier and cheaper to establish her business there, she settled on Dubai to be closer to her customers and clients.
“Dubai for me was the best location to do that. It’s the country that provides most value for me, as a startup,” she said.

Source: Arab News

egypttoday
egypttoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

dubaibased youtube dubaibased youtube



GMT 14:52 2018 Tuesday ,13 November

This ratatouille is just asking to be smeared on toast

GMT 17:08 2018 Sunday ,23 September

Cooking With Mark: Puy lentil lasagne

GMT 12:55 2018 Tuesday ,18 September

Tawa-fried vegetables

GMT 04:57 2018 Thursday ,06 September

Parboiled Wheat Risotto

GMT 15:54 2018 Monday ,22 January

Cheese balls – a tasty treat

GMT 07:36 2017 Monday ,23 October

A template to make rice pudding your way
Egypt Today, egypt today Modern colorful bedroom renovation

GMT 12:15 2017 Thursday ,21 December

Modern colorful bedroom renovation
Egypt Today, egypt today Paris Fashion Week: John Galliano goes co-ed on the catwalk
Egypt Today, egypt today For the Variety of Interior Design Styles

GMT 22:35 2017 Tuesday ,19 December

For the Variety of Interior Design Styles

GMT 12:46 2016 Tuesday ,25 October

3 new faces for Wallabies' European tour

GMT 12:01 2018 Monday ,08 January

Grazia appoints beauty editor

GMT 16:19 2017 Tuesday ,02 May

20 suicides killed in Mali’s north

GMT 02:40 2017 Monday ,27 March

Freedom of speech or racism?

GMT 10:13 2018 Tuesday ,06 November

Heavy rains flood Kuwait, public holiday announced

GMT 21:50 2013 Sunday ,10 February

Mauritania hosts international army

GMT 14:31 2016 Wednesday ,28 September

Islamabad: Kashmir can never be part of India

GMT 13:44 2018 Tuesday ,18 September

Dalia Mubarak, Shamma Hamdan to perform in Dubai

GMT 06:43 2014 Thursday ,23 October

Mohamed bin Zayed meets Italian defence minister

GMT 09:35 2017 Sunday ,20 August

FM starts European tour including Russia, Estonia

GMT 09:06 2017 Sunday ,15 October

King Salman phones Trump on Iran

GMT 17:26 2017 Thursday ,10 August

Boko Haram deploys most female suicide bombers

GMT 10:18 2016 Friday ,19 August

All Blacks lose hooker Harris for Australia tie

GMT 00:56 2011 Tuesday ,29 March

The BAC Mono: There is hope

GMT 12:04 2017 Tuesday ,28 November

Extension of cuts expected at OPEC meeting

GMT 11:53 2017 Tuesday ,24 October

Gaza Bronze Age remains disappearing under concrete

GMT 11:35 2017 Saturday ,07 October

US tax overhaul 'desperately needed'
 
 Egypt Today Facebook,egypt today facebook  Egypt Today Twitter,egypt today twitter Egypt Today Rss,egypt today rss  Egypt Today Youtube,egypt today youtube  Egypt Today Youtube,egypt today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

egypttoday egypttoday egypttoday egypttoday
egypttoday egypttoday egypttoday
egypttoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
egypttoday, Egypttoday, Egypttoday