facebook hires mtv executive lefevre to develop tv shows
Last Updated : GMT 11:59:16
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Last Updated : GMT 11:59:16
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Facebook hires MTV executive Lefevre to develop TV shows

Egypt Today, egypt today

Egypt Today, egypt today Facebook hires MTV executive Lefevre to develop TV shows

Facebook's campus is seen on the edge of the San Francisco Bay in Menlo Park, California
California - Arab Today

Facebook Inc. hired MTV executive Mina Lefevre to develop original TV shows for the world’s largest social network.

Lefevre, who oversaw all scripted programming at MTV, will lead development of scripted and unscripted programming for Menlo Park, California-based Facebook, which has been investing greater resources into original video content over the past year. Lefevre joins a team being run by Ricky Van Veen, co-founder of CollegeHumor. 

"I have always been drawn to the idea of building something and the idea of being part of the team that helps build Facebook’s original content ecosystem... well, that just seems like a dream!” Lefevre said Wednesday in a post on Facebook.

The second-largest company in online advertising, Facebook is diving into video to siphon more dollars away from TV. The company has hired executives to lead the effort and has been talking to talent agents, production companies and filmmakers about producing videos for the site.

Source :Times Of Oman

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facebook hires mtv executive lefevre to develop tv shows facebook hires mtv executive lefevre to develop tv shows



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