brand loyalty and image lure fans to buy new iphones
Last Updated : GMT 11:59:16
Egypt Today, egypt today
Egypt Today, egypt today
Last Updated : GMT 11:59:16
Egypt Today, egypt today

Brand loyalty and image lure fans to buy new iPhones

Egypt Today, egypt today

Egypt Today, egypt today Brand loyalty and image lure fans to buy new iPhones

The Apple Store Dubai Mall.
Dubai - Egypt Today

The launch of the two new iPhones — XS and XS Max — at Dubai Mall’s Apple store on Friday did not generate the same excitement it did at last year’s iPhone X launch in the UAE.

The fall in footfall was anticipated as the new iPhones did not have outright major innovative revolution compared to iPhone X.

The iPhone X was a major change for Apple fans and it was also the anniversary edition.

Nabila Popal, senior research manager at International Data Corporation, told Gulf News that there is no denying that the new iPhones are exceptional phones with quite a few technological improvements over its predecessors.

However, are the phones an innovative revolution that will change the world of smartphones? In the words of the average consumer and channels, she said: “not really”.

“Almost every flagship launch since the past few years from almost all brands, be it the Note 9 from Samsung or the iPhone XS this year, every model seems to just be a slight upgrade from the last one as opposed to an outright innovative revolution, leaving consumers hungry for the ‘next big thing’ in smartphones,” she said.

“So, I don’t think it has been ‘innovation’ in its phones that is the driving factor to pull consumers to Apple handsets. Everyone knows many smartphone innovations in the last few years have been coming first from brands other than Apple trying to make a mark in the industry,” she said.
Even with the large screen size, she said that Apple came to the party way late. “Yet despite this, Apple continues to drive strong market share with 22.3 per cent market share in UAE in the second quarter of this year. I believe this is mainly due to the massive brand loyalty and prestigious brand image that no one other than Apple enjoys in the region, and perhaps even the world,” she said.

Moreover, she said that Apple share sees a jump in the fourth quarter and first quarter of next year, due to the loyal consumer base that is ready to upgrade their device.

However, she said that it would be interesting to see how the current market responds to such high-priced products as the market has been suffering a significant decline in consumer spending. “Retailers or operators offering monthly instalment plans are likely to see more traction in sales for these high-priced phones,” she said.

Roberta Cozza, research director at Gartner, told Gulf News, that Apple is trying to extract more value from its installed user base and that is why they are going stronger on services and contents because that will be the future source of revenue. “It is not the specs game anymore as most Chinese players are fighting in the specs space and same is the challenge for Samsung to be an ecosystem player,” she said. “Nowadays in the smartphone market, you cannot expect any revolution and it is going to be only incremental. It is value and evolution rather than revolution,” she said.

They have to do it finally with wider displays to compete with other Chinese players, she said and added that despite the 5.8-inch iPhone X being a solid and great device, it felt a little bit lacking in display size when compared to the 5.5-inch iPhone 8 plus.

She said that the new iPhones will be appealing to more regional markets that care about having bigger displays.

The iPhone XR, which is more affordable and a clever addition, will be appealing to more Asian markets, especially China when it launches next month, she added.

“In mature markets, I think the iPhone XS Max will do well while the XR will be more attractive to price-sensitive buyers,” she said. According to the “Smartphone Model Market Tracker” report by IHS Markit, Apple accounted for 86 per cent of smartphones priced above $751 in 2017. Samsung, with 12 per cent of the market, is the only other manufacturer represented in the segment.


Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

brand loyalty and image lure fans to buy new iphones brand loyalty and image lure fans to buy new iphones

Egypt Today, egypt today Modern colorful bedroom renovation

GMT 12:15 2017 Thursday ,21 December

Modern colorful bedroom renovation
Egypt Today, egypt today Paris Fashion Week: John Galliano goes co-ed on the catwalk
Egypt Today, egypt today For the Variety of Interior Design Styles

GMT 22:35 2017 Tuesday ,19 December

For the Variety of Interior Design Styles

GMT 14:52 2018 Sunday ,16 September

Dubai Culture supports ‘Back to School’ initiative

GMT 13:13 2018 Tuesday ,11 September

Swara Bhasker slams Vivek Agnihotri for abusive tweet

GMT 18:45 2017 Monday ,07 August

Reda Abdel Moati appointed acting EFSA chairman

GMT 07:42 2017 Monday ,10 July

Delegation of Polish investors arrives in Cairo

GMT 09:11 2017 Monday ,24 July

Shoukry heads for Brussels

GMT 12:56 2011 Tuesday ,13 September

Woman held over illegal abortions

GMT 09:39 2017 Saturday ,18 March

Moroccan and French Defense Officials Meet in Rabat

GMT 07:30 2011 Wednesday ,14 December

Denver’s cowboy culture gets cool

GMT 16:37 2011 Tuesday ,26 April

French giant announces huge bid for Parmalat

GMT 17:50 2011 Wednesday ,27 April

Kuwaiti dinar down to 0.274 per dollar

GMT 20:38 2016 Tuesday ,05 April

Khaleej Times Appoints 'Happiness Editor'

GMT 11:11 2013 Thursday ,14 February

Diamonds are forever

GMT 15:30 2011 Friday ,10 June

17th Century Arab scientists\' stories told

GMT 13:28 2014 Thursday ,07 August

12th Internationl Folklore opens in Lima City

GMT 15:07 2012 Wednesday ,07 November

Pai Skincare launches limited edition sets
 Egypt Today Facebook,egypt today facebook  Egypt Today Twitter,egypt today twitter Egypt Today Rss,egypt today rss  Egypt Today Youtube,egypt today youtube  Egypt Today Youtube,egypt today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

egypttoday egypttoday egypttoday egypttoday
egypttoday egypttoday egypttoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
egypttoday, Egypttoday, Egypttoday