Lovefilm introduces HD streaming in the UK

Lovefilm certainly seems to be on the charm offensive to secure those movie viewing eyes. Yesterday it was the announcement of an exclusive deal with NBCUniversal, and today it's HD streaming for its "Instant" service. Subscribers in the UK and Germany can suck up full 1080p content when viewing on a Mac or PC, and 720p when watching via Xbox 360 or Smart TV (UK only) at no extra cost. The HD library is rolling out now, and currently includes only a selection of films and TV shows, but is set to expand over the coming months. So if you're a paid up member, you can start browsing the library today, and hunt out those HD badges.