Boux Avenue to open flagship store in London

Lingerie, nightwear and swimwear brand Boux Avenue has announced that it will be opening a flagship store on London's Oxford Street this September/October. Situated at 494-496 Oxford Street, the new 3000 sq ft location will become the most central London store for Boux Avenue and is set to be a key location in the brand’s portfolio. With a fully inclusive size range of 28-38, A-G and in sizes 6-18, the brand offers something for everyone, ranging from the bestselling Chloe bra that highlights natural curves, to body contouring shapewear and satin nightwear. Boux Avenue, owned by entrepreneur Theo Paphitis, has built a reputation for offering luxurious yet affordable lingerie, swimwear, nightwear and accessories, to all women. Since its inception in April 2011, the brand has experienced exceptional growth and has already surpassed its original goal of opening 25 UK stores. By 2016, Boux Avenue will have 28 stores in the UK and significant expansion overseas.