MR PORTER: All about the boys

March brings good news to us female fashionistas: Our men can finally be as fashionable as us! Thanks to the team behind the world's premier online luxury fashion retailer, NET-A-PORTER.COM, men now have an equally impressive online portal to the top fashion trends of the moment: MR PORTER. MR PORTER is the first global online style destination for men, offering a selection of the world’s leading menswear brands, including Ralph Lauren, Burberry, Gucci, Dunhill, Bottega Veneta, as well as niche specialist brands such as John Lobb, E. Tautz, Lock & Co, Valextra and Swayne Adeney Brigg. Much like its award-winning counterpart, MR PORTER is presented in the style of a fashion magazine, offering the style-savvy customer exactly what he’s always wanted (even if he has too much machismo to admit it): Unprecedented access to the hottest looks of the season from international cutting-edge labels via worldwide express delivery! The male-centric shopping website will offer a fusion of content and commerce with new products arriving on the site each week. An in-house team of world-class menswear editors update editorial content, featuring style advice, interviews, video manuals and features, on a weekly basis, making sure you’re always up-to-date on fashion! As we all are quite aware, there’s no such thing as “fashionably late” when it comes to fashion! “This is an incredibly exciting new venture for us. We have created a dedicated men’s shopping destination entirely conceived with the intelligent, stylish man in mind. MR PORTER will not only be a grown-up, masculine and accessible retail destination for men, it will also be an environment that women will enjoy using and find inspiring when shopping for the men in their lives — whether it be a husband, boyfriend, son or friend,” stated Natalie Massenet, Founder and Chairman of NET-A-PORTER.COM. Perfect for the man whose wardrobe consists merely of traditional thobes and futas, this website is a gateway to diversifying and expanding one’s fashion horizons. The fashionable-conscious men of the Arab world couldn’t be happier, and their women even more so! Finally, our significant others can dress with the same fashionable panache as us, and who knows? It may even make them more understanding when they receive our credit card bills marked with exuberant amounts spent at Lanvin and Balmain — well, we can hope anyway! With its sharp edit of brands and categories including ready-to-wear, shoes and accessories, exclusive content and express shipping to 170 countries with same day delivery in London and Manhattan, MR PORTER makes shopping easy for men and shopping for men easy.