Alba Launches New Company
New York - Arabstoday
Jessica Alba looked gorgeous in a Jenni Kayne suit as she hosts a cocktail event at ABC Kitchen to celebrate the launch of her new company, Honest.com, an eco-friendly and natural baby essentials line in New York City. The 30-year-old actress, who finished her look with a Kate Spade sweater and Jimmy Choo heels, joined NYC mom bloggers, parenting writers, and journalists to spread the word about the new brand. Alba, who welcomed her second daughter Haven in 2011, said the idea was born after she learned that toxic chemicals are widely used, in everyday products.
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