Jaeger-LeCoultre unveils its new boutique

A 500 m2 surface area, an innovative concept soon to be rolled out in other countries: the Manufacture Jaeger-LeCoultre, a worldwide reference in the watch making field, reveals a new interior decoration style for its boutiques and makes Paris its international capital. Over 1,000 different calibres, 400 patents, 40 professions, a significant number of major horological inventions as well as many records in terms of miniaturization and precision: since its creation by Antoine LeCoultre, the Swiss Manufacture born in 1833 in the legendary Vallée de Joux has firmly established itself as one of the main benchmarks in Fine Watchmaking. To date, 46 Jaeger-LeCoultre boutiques around the world perpetuate the spirit of the Manufacture and its innovation-based values. An impressive 500 m2 area will now be devoted to the watches from the Manufacture, amid a revamped interior design pervaded by a sense of discreet luxury, serene intimacy and elegant refinement entirely in tune with current tastes. A warm, luminous space where Jaeger-LeCoultre will be to convey at once its past, its present and its future… Infinitely more than just a boutique: a place of hospitality, of encounters and of discoveries intended for collectors, for brand devotees and for all connoisseurs. As one of the greatest international watch manufacturers, the Maison has woven genuine ties with connoisseurs of Fine Watchmaking. This is precisely why this new space has been designed as a place of hospitality where loyal brand lovers, collectors and all devotees of high-end watches will receive a warm welcome. Since watchmaking is above all a question of passion, Jaeger-LeCoultre has decided to make its new boutique on the Place Vendôme far more than just a sales room, since visitors to No. 7 Place Vendôme will now be offered a range of authentic horological experiences. New boutique, new concept, new design: Jaeger-LeCoultre wished to treat its Parisian boutique to an atmosphere effectively mirroring its identity. Noble materials, elegant colours, talented hand craftsmanship: the entire range of brand values in terms of aesthetic elegance, technical sophistication and refinement are expressed on the Place Vendôme. For its iconic new boutique on Place Vendôme, Jaeger-LeCoultre wanted to convey its vision of luxury and to express its personality by entrusting the finest specialists with the mission of imbuing this highly original place with a sense of pleasure and well-being. All the new Jaeger-LeCoultre boutiques worldwide will be created in this spirit, mingling the roots of the Manufacture with local hand craftsmanship skills, so as to respect the values of Fine Watchmaking along with local cultures and the environment. And of course to provide the watches from the Manufacture with the noble backdrop they so richly deserve.