Online shopping volume in South Korea recorded 55 trillion won (US$52.1 billion) last year, far surpassing the unprecedented 50 trillion won mark, thanks to the rising popularity of mobile shopping, industry data showed. According to the data, online shopping transactions reached 55 trillion won last year, up 14.6 percent from 48 trillion won the previous year. Such transactions had risen to 34 trillion won in 2010 from 27 trillion won in 2007.