The International Public Relations Association, Gulf Chapter (IPRA-GC), the organiser of the 20th Public Relations World Congress (PRWC), being held in the Middle East for the first time from March 13-15 at the Grand Hyatt Dubai, announced that Saudi Aramco and Saudi Basic Industry Corporation (SABIC) have signed up as headline Strategic Partners, with the Dubai Chamber as Diamond Sponsor for the groundbreaking event. Emirates Airline is the Official Airline of the Congress” Qatar Petroleum comes on board as a Gold Sponsor” and CNN and Al Arabiya TV are the International Broadcast Partners. Dubai Media City, is Industry Partner of the Congress. Bates PanGulf is the Design & Advertising Partner” ASDA’A Burson-Marsteller is the Marketing & PR Partner” and Media Watch is the Media Intelligence Partner. Addressing its core theme, ‘From the Arab Street to Wall Street, Communications in the Age of Dialogue,’ the Congress will feature a line-up of over 35 speakers from around the world, who will share their views on the changing political landscape, challenges and opportunities in the Public Relations sector, the future of the media, social media trends, and Public Relations in the Middle East.