Demi Lovato, the multi-platinum selling recording artist and actress, has been signed as the new face of Skechers, and will appear in the footwear company’s global marketing and social media campaigns through 2016. Demi will make her first official appearance in a new Skechers television commercial and accompanying print campaign launching this year. Previous faces of the brand have included Britney Spears, Christina Aguilera and Carrie Underwood. The global SKECHERS footwear marketing campaign featuring Demi will extend across all platforms including television, print, online, outdoor and point of purchase.