London - Caroline Kent
VB is often papped wearing her own designs
Victoria Beckham has revealed that she will launch a new capsule collection of dresses named 'Icon'.
The popstar- turned- fashion designer created the line in response to
demand for her sold-out dresses, which are regularly worn by a-listers including Eva Longoria and
Blake Lively.
Icon is launching online in February to tie in with the relaunch of
victoriabeckham.com, her first venture in to e-commerce.
The impeccably glam businesswoman told ELLE magazine: "Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that's very special to me. I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics.'
The inaugural Icon collection will feature seven dresses with prices starting at £1,000.
"I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow," Victoria added.
Blake Lively.
Icon is launching online in February to tie in with the relaunch of
victoriabeckham.com, her first venture in to e-commerce.
The impeccably glam businesswoman told ELLE magazine: "Together with my personal edit of the SS13 collections I wanted to be able to offer an exclusive product on the site that was in keeping with the signature aesthetic that's very special to me. I introduced Icon in response to requests for designs from as far back as my first collection from customers, and I wanted to find a way to offer them key dresses from the archive, but in newly reworked colours and fabrics.'
The inaugural Icon collection will feature seven dresses with prices starting at £1,000.
"I hope these updated styles will become unique, limited edition pieces and am excited to revisit other archive designs as the Icon collection continues to grow," Victoria added.