When colouring hair, women have to think about several factors before choosing a colour that gives them the look they desire. While maintaining expensive highlights and colour is not a tough task anymore with the increasing availability of quality products, tackling hair concerns that accompany hair colouring such as roughness, dryness, dullness, split ends and fly-aways are the real predicament at hand.  Easing and assisting with this very problem, Redken’s latest innovation, the “Color Extend Radiant-10” gives you a way to meet ten different needs of colour-treated hair with one amazing multi-benefit product. The revolutionary new “Color Extend Radiant-10” is a dual phase, colour-preserving formula that dispenses the following ten essential benefits; strengthens the hair fiber, protection against environmental aggressors, provides long-lasting moisture, detangles, softens, nourishes dry ends, restores vibrancy, improves manageability, frizz-control and infuses hair with shine! Redken’s exclusive Interlock Protein Network (IPN) and powerful Fade Resist Complex carry protein to the core of the hair fibre to strengthen, lock in colour while locking out aggressors.   The “Color Extend Radiant-10” collection carries out the following functions: Cleanse: The Color Extend Shampoo gently cleanses while providing anti-fade protection, increased vibrancy and shine to colour treated hair. Excessive contact with mineral-rich water can strip colour treated hair of its vibrancy which is why this shampoo comes highly recommended as it shields colour-treated hair from aggressors, keeping it vibrant and shiny. Condition: Color Extend Conditioner detangles and provides protection from fading agents while restoring vibrancy. Colour-treated hair requires regular conditioning to keep it at its best and thus the Color Extend conditioner should be used every time you shampoo to protect and replenish colour-treated hair. Treat: Four cutting-edge products help you treat your hair and leave it looking great. Rich Recovery is an intensive deep conditioning treatment that provides anti-fade protection, improved manageability and intense replenishment to color-treated hair and should be used at least once a week. Hairdressers recommend spraying the Total Recharge inner hair fuel on damp hair daily to shield their color from damaging UV rays as it strengthens and reinforces the cuticle while revitalizing colour-treated hair with powerful protection and radiant shine. The Radiant 10 multi-benefit treatment spray is the unique multi-benefit product that contains the exclusive dual phase formula that delivers the ten transformative benefits to colour-treated hair and the Redken Chemistry Color Extend Shot phase contains the Fade Resist complex to infuse colour-treated hair with concentrated protection and vibrant shine. If a Redken Chemistry Extend Shot phase treatment is performed after a colour service, it helps seal in colour and shine with the range’s strongest anti-fade protection. Designed to crack your colour-treated hair problems in a snap, the “Color Extend Radiant-10” collection is the sole tool that ensures you can colour your hair with no worries. Arm yourself with the revolutionary collection and enjoy coloured tresses that are nourished and gorgeous.