To mark this year’s London Collections: Men, menswear brands on Earlham Street in

Seven Dials will be providing a variety of activities to celebrate the creative and

commercial importance of British brands and emerging talent in London today.

British brand Bolongaro Trevor is hosting a closing party for London Collections:

Men for customers on 17 June from 5pm until 9pm. The evening will include an

exclusive 20% off menswear, complimentary drinks and a live DJ. Industrie is

offering Australian beers and 20% off its clothing throughout London Collections:

Men from its Seven Dials flagship store. Le Coq Sportif is offering a unique

customisation service, the Aterlier Du Coq, which will give customers the

opportunity to create their own personal garment using traditional flocking

techniques. Earlham Street is home to an array of men’s clothing and sports luxe

brands such as Peter Werth, Le Coq Sportif, Farah, Foxhall London, Industrie,

Bolongaro Trevor, BBSC and Carhartt.