Today, global headwear brand New Era officially announces the opening of its new London flagship store on London’s Carnaby Street, opening on 30 September. New Era is the originator of the fitted 59FIFTY baseball cap and is best known for being the official on-field cap for Major League Baseball, bringing icons such as the New York Yankees branded caps to the UK streetwear scene. As well as MLB, New Era also holds licenses with NBA, NFL and many more US sporting leagues.