DNA expertise in the realm of cosmetics can benefit from the pioneering research of Lancaster. It aims to explore DNA, the real key to skin youthfulness and beauty, and to discover the truth regarding how it affects the skin on the outside. It all began at Lancaster with sun protection. In fact, it was while working on UV rays, one of the principal harmful factors for DNA, that Lancaster Research developed its cutting-edge know-how on this DNA, «creator of life», for the beauty of women. The leitmotif of Lancaster researchers is to understand skin ageing at its source. It is this strong conviction that guides all of their efforts, their resources and their talent to explore this precious and fragile DNA. They analyze and identify the origin of the main alterations in order to protect and help repair it with efficient formulations and visible results. The first cosmetic brand to offer, since 1971, a complete sun protection range in the selective distribution network. The first brand to use retinol in its formulations, one of the few ingredients whose efficiency has been proven on the visible signs of ageing. One of the first brands to use oxygen, demonstrating that the rate of oxygen in the skin, which is essential for producing energy for the cells, diminishes with age. A brand that demonstrates today that damage caused to DNA also contributes to the destruction of collagen, the main protein involved in the skin’s youthfulness. Lancaster a trailblazing skincare brand A forerunner in the field of DNA, Lancaser continues to prove itself as an innovative skincare brand. By way of proof, a few of Lancaster’s benchmarks, achieved through cutting-edge technology: At Lancaster, Research imposes ethics and integrity, never letting fashion trends influence what it does. Each woman thus benefits from genuine Lancaster science and high-performing skincare products, so that “the DNA of beauty” is preserved and deeply respected. The new approach By Lancaster skincare: The geography of Lancaster’s skincare range evolves and becomes more defined with the launch of the new line Suractif Volume Contour, better suited to the specific needs of every woman. For Lancaster scientists, it is essential to protect the integrity of DNA before using any other skincare regime: it is a necessary and fundamental step to act against skin ageing at its source. That’s why they are proposing a dual approach for maximum effect.