Swarovski is celebrating the 15th anniversary of its Swarovski Collective byenhancing the Swarovski Collective Sponsorship Programme, which is nowaccepting applications for 2015. The programme, which spans New York, London,Milan and Paris Fashion Week, offers successful design applicants year-longfinancial and promotional support, as well as the chance to win a €25,000 prize fordesign innovation. Each applicant will have to design two collections (SS15/AW15)and will receive Swarovski crystals and generous financial support to helpdemonstrate innovative and creative use of crystal across their designs. Designerswill also be promoted by the brand's global print and digital communicationscampaigns, while offered opportunities with international retail platforms andsupport in staging key events. During the past 15 years, the Swarovski Collective hassupported over 150 designers including: Alexander McQueen, Altuzarra, ProenzaSchouler, Jason Wu, Wes Gordon, Rodarte, Alexander Wang, Hussein Chalayan, Viktor& Rolf, Christopher Kane, Erdem, Giles, No.21, Mary Katrantzou, Anthony Vaccarelloand Maxime Simoëns.