German womenswear brand OUI, a family business that launched in the 1950s, has announced that it is set to launch its franchise plans for 2017 and roll-out its retail partner concept in the UK. Due to the positive development of the brand in the last few years, OUI has been able to establish its expertise in womenswear and further expand its retail partner concept in Germany. Having turned its attention to the UK market, OUI is planning to cooperate with franchise partners and open up to 5 stand-alone stores here in the UK in 2017. The brand is stocked in 200 independent boutiques across the UK as well as House of Fraser and John Lewis. 

 All stores are designed by the in-house team of architects who have developed a store-concept that sets the focus on the actual products. The OUI collection, including accessories, is displayed in a modern environment combining white surfaces and chrome with black oak.