Gisele Bundchen is the new face of Pantene

Brazilian-born model Gisele Bundchen has been named an ambassador for Pantene, E! News reported Friday. This marks the first time Bundchen will serve as a spokesmodel for a haircare brand. "I feel my hair has been through it all -- from being styled more than 10 times in one day to enjoying the sun and surf with my children -- and Pantene has helped to keep it healthy with every wash, no matter what the day may bring," Bundchen, 33, told E! "I love that Pantene not only stands for healthy, strong hair, but also encourages women to give back specifically through a program like Pantene Beautiful Lengths."