Luxury brand unveils another boutique in Dubai

International luxury brand Montblanc has opened the doors on its newly expanded boutique in Mall of the Emirates, more than doubling its retail presence to 150 square-metres, further continuing its expansion across the Middle East. Situated inside this premier mall, the new boutique showcases the exhaustive offerings from Montblanc, from its iconic writing instruments, to its increasingly admired timepieces, fine leather goods and jewellery collections.   It is the first franchise boutique in the world to have the latest Montblanc design and expression. “We are very excited to be unveiling this new boutique with the Rivoli Group” said Soenke Tornieporth, VP of Sales for Montblanc Western Hemisphere Region.  “Our commitment to the Middle East is unquestionable and we continue to expand our boutique network throughout the region.   This boutique has consistently been a top performer in our worldwide network. This is reinforced with the new, bigger and better retail offering within a market that clearly appreciates fine craftsmanship. We will continue to embrace the opportunities that the Middle East offers.”