
A few familiar snack products will return to U.S. stores in the next few days, but expect some changes, too, the makers of Twinkies and Ho-Hos said. Hostess -- makers of Twinkies, Ho-Hos, Ding-Dongs, Drakes cakes and various bread lines -- emerged from bankruptcy divided among several owners. Private equity firm Apollo Global Management bought the bulk of the company's iconic snack for $410 million. Grupo Bimbo, which owns Sara Lee, bought Beefsteak bread brands. Flowers Foods Inc. bought the well-known Hostess Wonder Bread brand. Hostess President Rich Seban said changes are on the way, especially moves to put healthier snacks on store shelves to keep up with consumer trends, the Los Angeles Times reported Saturday. On the other hand, bankruptcy came with tons of publicity and triggered a wave of nostalgia for the iconic items that have been part of the U.S. snack food landscape for decades. Hostess plans a marketing campaign and a revamping of its distribution operation in an attempt to nearly triple the number of convenience stores that carry their snacks. The company expects to find a niche in movie theaters and cruise ships and is preparing to take on the summer festival season with company trucks stationed at local fairs. Emblematic of the campaign to cash in on the nostalgia welling up around the brand, the company is distributing "I Saved The Twinkie" buttons and creating new company T-shirts. Analysts say the company has to learn to adjust to customer trends to stay afloat. "We're not just going to continue to market the same products we always have," Seban said. "We're aiming at consumers that probably don't purchase our products today."
GMT 22:53 2018 Thursday ,13 December
Indian Minister of Trade meets with UAE Ambassador, Chairman of Emaar PropertiesGMT 13:41 2018 Thursday ,06 December
Tyre maker Continental opens lab to extract rubber from dandelionsGMT 15:23 2018 Friday ,30 November
Paper industry around famous Chinese lake to be shut down by 2019GMT 11:13 2018 Sunday ,18 November
Electricx 2018 kicks off with participation of over 20 countriesGMT 16:34 2018 Tuesday ,13 November
Amazon announces new headquarters in New York and WashingtonGMT 16:51 2018 Monday ,12 November
Egypt's exports to Nile basin countries reached EGP 19.9 bln in 2017: CAPMASGMT 08:11 2018 Friday ,09 November
Kaspersky Lab CEO suggests replacing cybersecurity with 'cyber-immunity'GMT 14:00 2018 Thursday ,08 November
Namibian enterprise endeavours to seize opportunities at China import expoMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor