Shell Lubricants partners with Bakhashab ISUZU

Aljomaih and Shell Lubricating Oil Company Limited (JOSLOC) announced a strategic partnership with Bakhashab Brothers Holding Company, dealer of ISUZU trucks in the western and eastern regions and the largest distributor of ISUZU trucks in Saudi Arabia. Under the partnership, JOSLOC will supply Shell Rimula R4 X, a lubricating oil for diesel engines, which is formulated with Shell’s innovative Dynamic Protection technology to help provide full protection for the engine.
The partnership between the two companies was announced at an official ceremony held in Jeddah, in the presence of Waqar Siddiqui, CEO of JOSLOC, along with a number of senior executives from both parties. After signing the partnership contract, speakers from both sides outlined aspects of the new relationship and the future strategy for Shell Rimula in the Saudi market.
In his speech, Siddiqui discussed the benefits of teaming up with Shell.
“We are proud of this partnership with one of the most important ISUZU truck dealers in Saudi Arabia, we will put all our experience at the service of our new partner,” he said.
Bakhashab Brothers is an important company in the transportation and trucking sector, with a deeply rooted history that goes back to more than 100 years. In addition to its western and eastern region branches, the company has a large network of integrated service centers in Jeddah, Makkah, Madinah, Yanbu and Alkhobar, to name a few.
Omar Bakhashab, deputy general manager of Bakhashab Brothers, said: “We are proud to enter into a strategic partnership with a renowned global company, well-known for its sophisticated production technologies and products that will strengthen the trust of our clients in our aftersales service.”
In his technical presentation, Khalid Yassin, general manager for corporate sales at JOSLOC, said: “Shell Rimula R4 X 15W40, is one of our new lubricating oils, designed to provide high protection, and improve engine and oil durability in three critical areas: acid and corrosion control, engine wear, and deposit control. It helps lower maintenance costs and increase the reliability of vehicles. It is suitable for most heavy-duty diesel engines. Shell Rimula RX4 15W40 is now available at Bakhashab ISUZU service centers, for use in ISUZU trucks.”

Source: Arab News