
McDonald's fast food restaurants have rejected newly approved genetically modified potatoes from the major French fry supplier J.R. Simplot.
The new GMO potato called the "Innate" potato was developed to bruise less and possibly produce less of a cancer-causing compound when fried. McDonald's was not swayed.
"McDonald's USA does not source GMO potatoes nor do we have current plans to change our sourcing practice," said a McDonald's spokesman.
The potatoes are going to be sold as whole spuds and pre-cut slices.
"It's the fastest growing segment of the fresh produce market," said J.R. Simplot spokesman Doug Cole.
GMO products are reported to produce greater yields among crops, providing a benefit to growers.
Duane Grant, a Rupert potato grower, said he hopes to soon be able to grow the new potatoes with the benefits of their higher yields and their reduced bruising. He says consumers will be more receptive to the potatoes because their enhancements benefit all parties.
"Brand equity is extremely important to quick-serve restaurants," said Grant. "They will avoid conflict whenever possible in order to protect equity of their brand name."
GMT 22:53 2018 Thursday ,13 December
Indian Minister of Trade meets with UAE Ambassador, Chairman of Emaar PropertiesGMT 13:41 2018 Thursday ,06 December
Tyre maker Continental opens lab to extract rubber from dandelionsGMT 15:23 2018 Friday ,30 November
Paper industry around famous Chinese lake to be shut down by 2019GMT 11:13 2018 Sunday ,18 November
Electricx 2018 kicks off with participation of over 20 countriesGMT 16:34 2018 Tuesday ,13 November
Amazon announces new headquarters in New York and WashingtonGMT 16:51 2018 Monday ,12 November
Egypt's exports to Nile basin countries reached EGP 19.9 bln in 2017: CAPMASGMT 08:11 2018 Friday ,09 November
Kaspersky Lab CEO suggests replacing cybersecurity with 'cyber-immunity'GMT 14:00 2018 Thursday ,08 November
Namibian enterprise endeavours to seize opportunities at China import expoMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor