Intercoil, Simmons launch new product

Dubai-based sleep products multinational firm in collaboration with Simmons has launched a new line of luxury mattress, Beautyrest Black in Dubai to offer the local consumers an opportunity to have the product ahead of its US launch later this year. The Intercoil International has teamed with world-renowned Simmons Bedding Company to officially launch the luxury mattress line unveiled at a press conference in Zabeel Saray Hotel on Tuesday. The press conference was spoke by Hassan Hazeem, Managing Director of Intercoil International and Todd Merker, Simmons director of Global Licensing.