Al-Jazirah Vehicles Agencies banking on top-class lighting solutions

The energy efficiency project of Al-Jazirah Vehicles Agencies, the sole dealer for Ford and Lincoln in Saudi Arabia, is nearing completion.
The project is being carried out in cooperation with Current’s lighting solutions, powered by GE.
The project aims at achieving the organization’s strategic sustainability initiatives and objectives, which include efficiencies in the company’s consumption of electrical energy.
The automotive industry is one of the most competitive sectors in terms of in-store customer experience and engagement.
Car showrooms are continuously moving toward theater-like venues so that customers can be treated to a comfortable and relaxing atmosphere that facilitates an interactive experience with the product and brand.
The right amount of light is a critical element during a vehicle presentation because it ensures a successful sales environment.
In addition to this, companies have to operate efficiently and work toward sustainable business goals. Industry leading LED lighting solutions, powered by GE, employ the latest technologies addressing these objectives.
Sabah Al-Kraidees, corporate strategy director of Al-Jazirah Vehicle Agencies, commented: “We are committed to making a difference by managing our energy consumption and reducing our carbon footprint to more than 200 locations of our network.”
The director said: “The decision to replace traditional energy-consuming lighting with new LED energy-saving lighting solutions by Current reflects our commitment to supporting Saudi Arabia’s Vision 2030 program with regard to its focus on promoting sustainable development.”
Al-Kraidees said: “Current is introducing state-of-the-art lighting solutions that will further enhance the visitor experience in our showrooms, as well as our employees’ working environment — in offices, workshops and warehouses.
“Saving energy is one of our key initiatives. It is part of our strategic and restructuring plan. We will continue in the coming years to seek further enhancement and development throughout our group.”
Current will introduce a wide range of LED solutions at showrooms, offices, workshops and warehouses that are specifically designed to enhance both the working and retail environments with the highest efficiency standards.
The energy management project, covering more than 200 locations in Saudi Arabia, is a significant step toward achieving the organization’s strategic objectives.
Khaled Al-Juyyusi, facilities manager at Al-Jazirah Vehicles Agencies, said: “The replacement of traditional lighting equipment at Al-Jazirah’s retail showrooms and warehouses is expected to save more than 50 percent in energy consumption. The new LED lighting will significantly reduce maintenance costs, creating greater long-term value for Al-Jazirah.”
Erdem Soyal, Current’s general manager for the Middle East and Turkey, commented: “The partnership with Al-Jazirah Vehicle Agencies in Saudi Arabia is a significant win for Current, underlining our competency in delivering cutting edge, aesthetic and sustainable lighting solutions to large commercial customers.”
Soyal said: “As a leading automotive dealership, Al-Jazirah Vehicles Agencies is making an important step in managing the efficiency of its energy consumption and reducing the carbon footprint of its businesses, through the use of energy-saving sustainable lighting solutions.”
Soyal added: “Current is uniquely positioned to support the strategic objectives of Al-Jazirah Vehicles Agencies with tailor-made lighting solutions that are healthier, more comfortable and eye-friendly.”

Source: Arab News