
A high-end monthly magazine and website available in English and Chinese titled "Le Pan" launched in France's wine mecca Bordeaux on Monday at the world's biggest wine fair, Vinexpo.
Based in Hong Kong, the wine-focused glossy will be destined for monied globe-trotters and will be headed by Asia's first Master of Wine, Jeannie Cho Lee, reflecting the region's growing taste for wine and luxury living.
The Korean CEO did not give the size of the investment in the magazine, which is titled after the Greek god of nature as well as its owner, Hong Kong businessman Pan Sutong.
Dominated by wine content, but also touching on food, fashion and architecture, the large-format magazine of 200 pages is destined to "sophisticated" readers, said Lee, who won her prestigious wine title in 2008.
Six others wine masters and wine specialists are on the magazine's editorial staff, which has 42 permanent contributors and aims to cover the world's major wine regions with the accent on rare vintages and luxury living.
It is published by LPM Communications Limited, a subsidiary of the Goldin group headed by Pan, which has interests in electronic goods, real estate, horse-breeding, wine and financial services.
The magazine's English-language edition will be available in 35 cities from New York to Napa, London, Paris and Milan, with the Chinese edition sold in 22 cities.
The website (www.lepanmedia.com) is to have a database including 10,000 wine reviews. The paper edition will be available also in first-class airport lounges, top hotels, leading wine shops and select newsagents.
GMT 14:02 2018 Sunday ,02 December
RDIF says $2 billion will be invested in Russian economy from joint Russian-Saudi fundGMT 12:03 2018 Friday ,30 November
Canada on track to sign new free trade deal with US and MexicoGMT 07:56 2018 Wednesday ,21 November
Merkel policies in focus in final debate on draft German budgetGMT 14:11 2018 Thursday ,08 November
Greek minister, Russian ambassador discuss possible investment projectsGMT 13:42 2018 Wednesday ,07 November
PM says Russian-Chinese trade turnover may reach $200 blnGMT 11:15 2018 Wednesday ,07 November
Top U.S. diplomat visits Pakistan to discuss economic cooperationGMT 13:53 2018 Thursday ,01 November
Alrosa to sell 127 large gem-quality rough diamonds at an auction in IsraelGMT 10:59 2018 Tuesday ,30 October
Trade turnover between Russia and Japan grows by over 17% in 2018Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2025 ©
Send your comments
Your comment as a visitor