ATDD highlights importance of innovation in boosting tourism

The Ajman Tourism Development Department (ATDD), in collaboration with the United Arab Emirates University, Al Ain, organised a lecture on sustainable tourism on Wednesday.

The lecture discussed tourism and the development of guidelines for the same, through action and research.

The lecture was delivered at the university campus in the presence of graduates and faculty members of the Department of Geography and Urban Planning at the College of Humanities and Social Science.

The initiative is part of the ATDD’s endeavour to gain an insight into students’ perspectives and ideas and develop a strong student mentality by innovating new tools adapted to the UAE environment, orientations, geography and economy, which will in turn meet the aspirations of the country to create a global sustainable tourism boom by upgrading education to contribute towards the sector.

Faisal Al Nuaimi, General Manager of the Ajman Tourism Development Department, who delivered the lecture, presented the importance of tourism and the projects that must be carried out to suit varied preferences and tastes, and achieve sustainable tourism development in the UAE.

He explained the mechanisms of preparing a project suited to the geography and locations of the Emirates, by first studying the environmental impact of the area and project before executing it, as well as the importance of the study of the project’s social and economic impact on the individual, community and the government.

Al Nuaimi highlighted the objectives and strategy of the Ajman Tourism Development Department and exchanged views with the students who presented their projects proposals. He discussed the methods to promote tourist attractions in the UAE and recommended measures to make the student projects a success and make them contributors towards sustainable tourism.

He spoke about the innovations and creative projects adopted by the Emirate of Ajman in keeping with its locations, facilities and tourist attractions by ensuring the contribution of all sectors. He presented the promotional materials and information adopted and regularly updated by the ATDD