Rimmel London and Rita Ora join forces

Rimmel London is set to create a capsule colour collection with the British popstar, Rita Ora. Rita will work with the brand to create lip and nail shades of the season, to be released in February 2014. Talking about this new partnership, Friedemann Schmid, VP of Global Marketing Rimmel, commented: “Rita is a real London girl and uses the streets of London as inspiration for her songs like Rimmel uses the London Look from the streets as inspiration for its products. With this new collection we are combining both the London street vibe with Rita’s amazing style and we look forward to sharing the amazing result”. Additional information will be announced closer to the launch.