It’s not the end of the world, but it sure smells like it

Uber cool Byredo chief, Ben Gorham The end of the world (according to perfume house Byredo) smells of hot metal, warm wood and a splash of rare black raspberry. Doesn’t sound so bad, does it? Inspired by the farcical but worrisome Mayan apocalypse that we all managed to survive (despite a few hangovers) Byredo have just launched their timely Apocalyptic candle. Perfumer Ben Gorham (Canadian-Indian ex-basketball player and proud beardist) is fascinated by the mythical symbolism attached to the Mayan apocalypse, and so challenged himself to create a new home fragrance.
It has a unique warm, woody fragrance based on ancient papyrus and smouldering birch with hot metal notes and rare, black raspberry from Oregon. Buying candles from a fragrance house means they use real perfume to scent the wax rather than synthetic fragrance so you'll smell it in every room, for longer.
www.byredo.com