Blake Lively new face of 'Gucci Premiere' perfume

Blake Lively Blake Lively has been unveiled as the face of “Gucci Première”, the lastest feminine fragrance for the fashion house. The 24-year-old “Gossip Girl” star has left the “Chanel Mademoiselle” range behind her and accepted

an offer to be the face of new Gucci scent.
Gucci creative director Frida Giannini describes the fragrance as being for a woman who is "living her moment, whether it's on the red carpet or at a private dinner."

Lively was picked by Gianni, who perceives her as an extraordinarily beautiful girl who absolutely loves fashion and possesses a great taste in clothes. “Although she's young, she's also very determined, and I like this spirit. She knows how to be a diva in the right sense, with an aspirational glamour,” she said.
Lively has spoken out about her new role at “Gucci”, saying she couldn't be more proud. “Gucci is a staple. It is a brand I have always looked up to because to me it represents strength,” she said.
The new fragrance is set to go on sale nationwide on July 25, along with an advertising video shot by “Drive” director Nicolas Winding Refn.