Sarawak tourism bags gold award at ITB Berlin

Sarawak Tourism bagged the gold prize at the prestigious Golden City Gate (Das Goldene Stadttor) Award at ITB Berlin travel show, with its "Where Adventure Lives" in the print campaign category. Sarawak Tourism Board's (STB) regional marketing manager, United Kingdom and Europe, Maurice Balang received the award, that honoured the best creative campaign of the global tourism industry every year, last Thursday. Commenting on the award, STB chief executive officer, Datuk Rashid Khan said it was another big endorsement to its efforts to further promote the state in the global tourism arena. "Last year STB launched its reimaging campaign in an intense drive to attract travellers from its target markets to experience adventure in Sarawak and the award clearly reiterates that our efforts are right on track," he said in a statement on Monday.