Alshamel Travel unveils new company branding

Kuwait-based Alshamel Travel has unveiled a new logo following a  company-wide  re-brand and move to new state-of-the-art Dubai offices in Al Barsha Boutique. Formerly known as Alshamel Travel & Tourism - the company has decided to drop the word 'tourism' from its name as its seeks to focus solely on its travel division. In a statement; the company explained that the new logo was a "symbolic articulation of Alshamel’s new approach to travel business" with the blend of colours from the various circles depicting an "unstopping, dynamic motion and a constant drive for discovering new frontiers in the travel industry." Alshamel's new brand identity will now be rolled out across its offices in Kuwait, Bahrain, Jordan, Oman, Qatar, Saudi Arabia and the UAE.