ENBD ‘Most Friendly SME Bank in the UAE’

Emirates NBD (ENBD) announced on Monday that it had received the award for “Most Friendly SME Bank in the UAE,” at the Mohammed Bin Rashid Awards for Young Business Leaders (YBL), which was organised as part of the Global Entrepreneurship Summit. Emirates NBD has received the award based on its top rating on the SME Friendliness Index, which was launched by Dubai SME. The rating on the SME Friendliness Index was based on two parameters - Customer Feedback, which underscored satisfaction and Loyalty to the brand, which encompassed retention - eventually leading to greater market share.