Etisalat to implement 'My Number, My Identity' campaign

Following the launch of the "My Number, My Identity" campaign by the UAE Telecom Regulatory Authority (TRA), Etisalat today announced the near-completion of all procedures to begin SIM card registration for its mobile customers. Starting 17 July 2012, Etisalat's customers can choose from over 100 points of sale across the UAE to process their mobile registration. As per the directive of the TRA, mobile customers in the UAE are required to update their profile in the operator database and ensure all SIM holders are the same as the registered owner of the SIM card. Customers will need to register their SIM cards by submitting an application form along with valid identification document including Passport with valid residency, Emirates or GCC ID card. For business and government customers, the requirement is a valid establishment card. Registration of the SIM card is only required once and all unregistered SIM cards will be cancelled once the registration period expires. Commenting on the registration campaign, Eng. Saleh Abdulla Al Abdooli, Chief Executive Officer, Etisalat, said: "The My Number, My Identity campaign aims primarily at providing the necessary protection to subscribers and enabling them to procure all services easily. Etisalat has fully harnessed its resources to complete this process successfully for its customers through its points of sale. This campaign is particularly important for subscribers because it prevents any unauthorized or criminal usage of SIM cards and helps in curbing legal or social violations besides reducing frauds that have been noticed during few last years."