Yahoo Asia Pacific ties up with Pennsylvania University’s program

Yahoo Asia Pacific is collaborating with the University of Pennsylvania’s Wharton Future of Advertising Program (WFoA) to jointly develop an industry framework for native advertising, a rapidly emerging form of digital advertising. The framework will act as a guideline for maximising the effectiveness of native advertising, a statement said. The collaboration between Yahoo and Wharton will include selective crowd-sourcing of ideas and innovations for native advertising, both online and through roundtable discussions with practitioners, thought leaders and social scientists globally, it said. Source: Education News