Ford Atlas Concept wins top award

The Ford Atlas Concept, a bold vision for the future of pickups, has been named Autoweek Magazine’s Most Significant vehicle of the 2013 North American International Auto Show (NAIAS). “The Atlas Concept is clearly Most Significant winner for the things you don’t see, like hidden aerodynamic improvements and weight savings from high-strength steel and interior parts, like thinner seats,” said Bob Gritzinger, Autoweek executive editor. “Those things add up to significant fuel savings for pickup trucks down the road. A next-generation EcoBoost® with Auto Start-Stop technology also signals why Atlas is a real game changer.” The Ford Atlas Concept made its worldwide debut at NAIAS on Tuesday, Jan. 15. A design and engineering study inspired by decades of listening to customers in the places where they work and play, the concept has tomorrow’s pickup buyers in mind. Breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more. “We are thrilled by the enthusiastic response to the Ford Atlas Concept,” said Raj Nair, Ford group vice president for Global Product Development. “This award from Autoweek – plus overwhelming positive reaction from news media and across social channels alike – confirms Ford is the recognized thought leader in trucks, in addition to our position as truck sales leader for 36 years.” From Motorin News