Tides Riviera Maya rebrands as Viceroy Riviera

Viceroy Hotel Group is planning to develop its brand in 2012 including unique new properties and impressive renovations throughout 2012. Marking the launch of 2012, Tides Riviera Maya has completed extensive property renovations and rebranded as Viceroy Riviera Maya. The newly enhanced resort is only the beginning of Viceroy Hotel Group’s many new renovation projects and international developments including locations in the Maldives, Istanbul and Bodrum, Turkey. A leader in the world of hospitality, Viceroy Hotels and Resorts has focused on creating universal standards for their loyal and discerning customers, creating signature amenities, extraordinary wellness offerings, unique dining experiences and sophisticated design. Managing a dynamic portfolio of luxury properties that are set in vibrant urban destinations such as Miami, Palm Springs, Beverly Hills and Santa Monica, additionally the management group offers spectacular resort locations including the new Viceroy Riviera Maya, an intimate and serene hideaway retreat situated on six acres of Playa Del Carmen. In addition to this tranquil Mexican location, Viceroy Hotels and Resorts recently completed impressive renovations at Viceroy Anguilla, an exclusive 25 acre Caribbean property, which included expansion of the wellness and fitness amenities as well as the addition of a stunning clifftop sun deck. “We are looking forward to a successful and progressive year for Viceroy Hotel Group, including international expansion as well as unique enhancements of our existing properties” remarks Nicholas Clayton, President of Viceroy Hotel Group. “By adding the Riviera Maya property to our luxury Viceroy portfolio we are streamlining our brand message, which focuses on intuitive service, inspiring design, innovative culinary experiences and holistic wellness programs.” With plans to not only enhance existing properties, but also introduce the brand in top destinations across the globe, Viceroy Hotel Group will add three new hotels to their management portfolio between 2012 and 2014: the Viceroy Maldives, and Viceroy Bodrum and Viceroy Istanbul in Turkey. These properties will take the Group’s brand concepts to new heights with a team of world-class architects, designers and leading industry professionals.