My Market Insight - Bodycare PR Performance in January 2017

 My Market Insight, the company for data, commentary and analysis across various media platforms, has revealed its weekly beauty insight today with a focus on Bodycare. Bodycare brands focus their PR activity in consumer magazines, achieving 200 mentions in January, while consumer magazines experienced a 4% increase in body care mentions, print publications as a whole decreased by 5% compared to January 2016. A decline in PR mentions seems to be the trend for body care, year on year, experiencing a 14% decrease in January 2016 compared to January 2015.

Social Media accounts for 31% of all body care PR mentions (174 mentions). This follows the general trend of the skincare category as a whole, as social media produced 35% of all skincare PR mentions. In January 2017, body care products produced 11% (537) of all skincare PR mentions across all media channels.

Content Summary
Top 10 brands by mention – print, online and social
In January 2017, BareMinerals received the most body care PR mentions in print publications with 14 mentions, focusing on its Eternalixir Skin-Volumising Oil Serum. Aesop achieved the highest AVE in online publications worth £10,388. Telegraph.co.uk offered the highest AVE to the Aesop brand valued at £5,125. Jason Natural Cosmetics was the most mentioned brand on both platforms, while Lush’s Sleepy Body Lotion was the most mentioned product with 13 mentions.

Top 10 media titles – print, online and social
Boots Health and Beauty offered the highest PR AVE to the body care category valued at £33,361 (204% increase from 2016). In January 2017, online publications experienced a 50% decrease in body care PR mentions when compared to 2016. This is due to body care brands having a consumer magazine and social media driven PR strategy. In January 2017, social platforms experienced a 5% increase in body care PR mentions when compared to December 2016.

Social influencer focus – Twitter, YouTube and Instagram
Lush’s Sleepy Body Oil was the most mentioned product on Twitter in January, receiving 12 mentions. La Mer’s The Treatment Lotion achieved the most social actions on YouTube with 7,307 likes and 209,234 views. Influencer The Elle Next Door achieved the highest number of likes for the body care category on Instagram in January - Her most popular product was Neom’s Great Day Wild Mint & Mandarin Body Scrub, which achieved 1,604 likes.

source: diarydirectory