Fudge announces partnerships for London Collections: Men

Professional cult hair brand Fudge has announced it will be collaborating with the British Fashion Council for a third season as the Official Hair Partner for London Collections: Men. The AW14 showcase takes place from 6-8 January 2014 and will be the fourth season of the UK’s dedicated men’s fashion event. Fudge will continue to build on its previous relationships working with designers James Long, Katie Eary, Christopher Shannon (pictured) and Sibling. This season Fudge also welcomes a mix of new and established designers including Kit Neale, Kent & Curwin, A. SAUVAGE and KTZ. Fudge has also confirmed it will be supporting Fashion East MAN collaborating with Craig Green and Alan Taylor. As the official hair partner, Fudge will play host to ‘The Fudge Fix’, a dedicated salon area on the third floor at The Hospital Club for attendees in need of styling. The brand will also provide a second styling station ‘The Fudge Fix Lounge’ on the lower ground floor at Victoria House offering blow-dries, styling and a space to relax between shows.