Bulgari unveils new jewellery collection

In parallel to the haute couture week that wrapped up Friday in Paris, Bulgari has unveiled the jewellery designs of its Diva haute jewellery collection in the presence of the luxury house's new face Carla Bruni. First presented in Portofino in late June, this new haute jewellery collection celebrates the Italy of the 1950s and 1960s, and was inspired by the Italian idea of "Dolce Vita" and the beauty icons of the time. Not only the face but also the muse for the Diva line, Carla Bruni attended the presentation at Hotel Potocki in Paris. She showed up wearing a sublime blue necklace by the Italian jeweller. The Diva jewellery sets feature very colourful stones in chic, refined styles. As previously announced in March, Bulgari chose France's former First Lady to promote its jewellery collection, with a campaign shot by American photographer Terry Richardson. Set in Rome, the campaign should be released next September.